We design with strategy in mind.
Strategic brand and web design to help your small business scale
What is strategic branding?
Through our collaborative process, we establish clear brand positioning (and design stunning visuals to match) so you can feel confident, consistent, and ready to attract your dream customers and clients. Beyond beautiful graphics, we’re creating a custom framework to help guide every decision you make about your brand for years to come.
I’m Lauren, owner of LoLa Design Co.
My job is to blend creativity and strategy into a brand identity that speaks directly to your ideal client – and is just as unique as you are! I fell in love with brand design because of the energy and joy I felt from entrepreneurs building their small businesses. My clients have incredible products and services that they feel passionate about selling, but branding and marketing tend to be stressors that hold them back from reaching their full potential.
That’s where I come in
I believe that branding should be an enjoyable process where you learn new things about yourself and your business, get super clear on your messaging, and emerge with a visual identity that finally feels like a true representation of your brand.
Our mission is design that gets you real results.
So, how does the branding process work?
getting started is as easy as
DISCOVERYWe’ll put your business first and identify how branding will help you achieve your goals. After a consult call to answer any questions you have about the process and your needs, we begin with a brand questionnaire. This gives us a surface level overview of your business and prepares us for an effective brand strategy phase.
Let’s talk through your business, inside and out! During the brand strategy phase, we’ll explore your unique voice, strategic messaging, sales funnel and ideal visual aesthetic that will resonate most deeply with your target audience. The strategy phase will guide every decision we make about your brand’s design and development.